Innovation  |  Competition  |  Brand Power  |  Promoter Customers  |  Agile Business  |  Momentum  |  Aligned Team  |  Leadership  |  Customer Centricity
webinar Loyalty Strategy

Give your Loyalty Program an Annual Physical with a Loyalty HealthCheck

Your competitors are constantly evolving and your customers are changing their preferences. Is the loyalty program you have today as engaging as it was? More pointedly: does your loyalty program give you an edge over your competitors? And is it truly driving the behaviors you want from your customers? Think about all the things you do in your own life to keep things tip-top condition: you get your car serviced & tuned, you re-roof your house, you visit your dentist. A comprehensive HealthCheck is a great place to start for your Loyalty Program.

What you’ll learn:

  • How to discover where the low hanging fruit is to juice your loyalty program; full redesigns have uncovered as much as $50M in EBIT over 5 years
  • Ways to help make your goals and metrics of the program align with corporate leadership
  • Strategies on how to balance the internal (operational) perspective with the external (customer) perspective, so that you can have a truly successful program
  • Learn about the 20+ dimensions to evaluate and optimize your program on – from liability management to omni-channel communication
Date: 01 Oct 2015
Time: 1:00 PM
Time Zone: ET
Hosted By: Aimia
Speaker: Manu Sarna, Vice President, Loyalty Strategy & Analytics, Aimia

  VENDORS Get Your News Out!
SEND US YOUR PRESS RELEASES

A new way to get your key messaging to a bigger audience. Make it part of our daily stream of News, Articles, Opinion + More

Gain audience reach of tens of thousands of targeted business decision makers via our emails, social media and portal.

go to contact us page
EXPLORE MORE
Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

Connect to Customer Excellence Magazine
 
Different social platforms ...
varied experiences.

Get a wide perspective on
Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC

Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

  © 2010-2017 Ideal Path. All rights reserved.