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webinar Loyalty Strategy

Give your Loyalty Program an Annual Physical with a Loyalty HealthCheck

Your competitors are constantly evolving and your customers are changing their preferences. Is the loyalty program you have today as engaging as it was? More pointedly: does your loyalty program give you an edge over your competitors? And is it truly driving the behaviors you want from your customers? Think about all the things you do in your own life to keep things tip-top condition: you get your car serviced & tuned, you re-roof your house, you visit your dentist. A comprehensive HealthCheck is a great place to start for your Loyalty Program.

What you’ll learn:

  • How to discover where the low hanging fruit is to juice your loyalty program; full redesigns have uncovered as much as $50M in EBIT over 5 years
  • Ways to help make your goals and metrics of the program align with corporate leadership
  • Strategies on how to balance the internal (operational) perspective with the external (customer) perspective, so that you can have a truly successful program
  • Learn about the 20+ dimensions to evaluate and optimize your program on – from liability management to omni-channel communication
Date: 01 Oct 2015
Time: 1:00 PM
Time Zone: ET
Hosted By: Aimia
Speaker: Manu Sarna, Vice President, Loyalty Strategy & Analytics, Aimia

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It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

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The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

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