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webinar Loyalty Impact

The Biggest Problem with Todays eCommerce Marketing Forgetting Retention

Most stores allocate the majority of their marketing funds to customer acquisition and leave the scraps for retention.

This is a huge problem because repeat customers are about 7x more profitable and actually generate almost half of a store’s sales. A strong retention strategy puts your store in a position for sustained success.

A loyalty program is one of the best tools you can use in your retention marketing and Sweet Tooth will go over how to use one effectively to increase lifetime value, repeat purchase rates, and average order value.


  • Average ecommerce marketing spend
  • The marketing spend of the elite ecommerce sites
  • How to join the elite through retention marketing
  • Retention tools you can use
  • Why a loyalty program is your best option
  • How to create an effective loyalty program
  • Loyalty marketing results
  • Q/A period
Date: 30 Jul 2015
Time: 1:00 - 1:45 PM
Time Zone: ET
Hosted By: Sweet Tooth

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It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

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The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

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Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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