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webinar CX Multichannel

Single Customer View: The Missing Link to Cross-Channel Success

What Will You Learn?

  • Why a single customer view is critical for brand relationships
  • The steps to building a single customer view
  • How other marketers are using full customer identity to inform their programs across channels

As marketers, we often find ourselves latching on to fragmented pieces of our customer's journey—an open here, a purchase there, a tweet there. Without a way to combine those touch points into a single and complete view of the customer's identity, it's almost impossible to craft truly seamless and contextual experiences.

Join us for this free seminar to learn how to build a single customer view. You'll discover why understanding your customers' behavior across channels—and linking that understanding at an individual level—is core to the success of any cross-channel marketing strategy.

To follow the conversation on Twitter, use the hashtag #customerDNA.

Date: 30 Jun 2015
Time: 1:00 PM
Time Zone: ET
Hosted By: Experian Marketing Services
Speaker: Martin Gilliard, Matt Tipperreiter

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