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PCP Market Research

PCP is an award winning qualitative and quantitative market research agency and consultancy based in York. They are a full service agency and offer a range of services including mystery shopping, statistical modeling, consultancy, data processing and many others.

Country: UK

Feedback-Survey Platform: Online, Voice, Face to Face
Services: Mystery Shopping Services, Market Research Surveys, Customer Satisfaction Surveys
Click to visit the PCP Market Research Website

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Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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