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EXPLORE VOICE of the CUSTOMER

Our regularly updated broad view of this topic area, including original articles, news and the broadest view of the vendors that can bring those missing components to your VoC programs.

So what’s driving your strategy? Is it internal thinking based upon the personal opinions of your key decision makers? Or is a clear and consistent set of inputs from customers?

ARTICLE CX Execution

As if there wasn’t enough competition for struggling industries like banking, retail and airlines, now their list of competitors just multiplied. OK, we’re not talking about direct competitors at the product or service level, but at the customer experience level.

LATEST ARTICLES Voice of the Customer
INNOVATION in: customer experience
ARTICLE CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

OPINION CX Strategy

The greatest customer centric businesses are not built in reaction to external pressures. What drives them is a genuine belief among leadership that customer centric business models offer the best growth opportunities and competitive advantages.

LATEST NEWS Voice of the Customer
LATEST OPINIONS Voice of the Customer
ARTICLE CX Strategy

This week, we’re at Dreamforce 2013 (Salesforce.com’s annual conference) looking for innovative thinking and new approaches to driving a company’s customer focused capabilities.

theEdit NEWSLETTER latest issues
WEBINARS upcoming around the industry

the CXCELLENCE NEWSLETTER
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