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EXPLORE CUSTOMER LOYALTY

Our regularly updated broad view of this topic area, including original articles, news and the broadest view of the vendors that can bring those missing components to your Loyalty programs.

Is customer retention a major priority? Does your company take an aligned holistic approach or is it more standalone programs? Is there a clear sense of which customers are most important to retain and what their long term value is to the business?

ARTICLE CX Execution

As if there wasn’t enough competition for struggling industries like banking, retail and airlines, now their list of competitors just multiplied. OK, we’re not talking about direct competitors at the product or service level, but at the customer experience level.

LATEST ARTICLES Customer Loyalty
INNOVATION in: customer experience
ARTICLE CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

OPINION CX Strategy

The greatest customer centric businesses are not built in reaction to external pressures. What drives them is a genuine belief among leadership that customer centric business models offer the best growth opportunities and competitive advantages.

LATEST NEWS Customer Loyalty
LATEST OPINIONS Customer Loyalty
ARTICLE CX Strategy

This week, we’re at Dreamforce 2013 (Salesforce.com’s annual conference) looking for innovative thinking and new approaches to driving a company’s customer focused capabilities.

theEdit NEWSLETTER latest issues
WEBINARS upcoming around the industry

the CXCELLENCE NEWSLETTER
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