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2016.10.25: The Power of Knowing Your Customers

In this issue of theEdit Newsletter

Businesses struggle with creating a powerful growth path everyday. Strangely most leave the best weapon they have, deep customer knowledge -- sitting untouched. The smartest move you can make is to fix the growth challenge immediately. That's our focus in this week’s issue of theEdit Newsletter.

 

ARTICLE: 3 Reasons to Get More Customer Data Flowing in Your Business

Data connects to solving your key business challenges, building competitiveness and creating a great business.
READ MORE


ARTICLE: Benchmarking Key to Customer Survey Actionability

Usually, too much focus goes on simply designing a set of questions that will generate high response rates.
READ MORE


OPINION: Using Predictive Analytics to Get Out Ahead of the Customer

Engagement of customers across the customer journey has become a primary goal of CX driven companies. Leveraing predictive analytics shifts the control of the situation towards the company -- allowing personalization and prediction of customer behaviors.
READ MORE


OPINION: Overcoming Big Data Chaos To Unearth Great Opportunity

When ‘big data’ presents itself, it takes on two avatars to most management teams. One is all about opportunity, the other is about chaos and disruption.
READ MORE


UPCOMING WEBINARS


October 01: Give your Loyalty Program an Annual Physical with a Loyalty HealthCheck
More on the Webinar

Oct 02: How to Increase Your Odds of Success with Big Data & Analytics
More on the Webinar

Oct 09: Designing Your Customer Experience Strategy for 2016
More on the Webinar

 

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Different social platforms ...
varied experiences.

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Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC
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Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

Connect to Customer Excellence Magazine
 
Different social platforms ...
varied experiences.

Get a wide perspective on
Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC

Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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