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2015.07.10: Hidden Powers: Capabilities Lurking in Your Technology Infrastructure

In this issue of theEdit Newsletter

Budgets are tight and CFO's are demanding more ROI from existing investments. So how are you supposed to keep expanding your impact on customer relationships. Tapping into the hidden capabilities of your existing technology infrastructure is one way. That's our focus in this week’s issue of theEdit Newsletter.

 

ARTICLE: Personalization - The Hidden Capability of Loyalty Programs

The data gathering power of loyalty programs is now their primary value to the companies that offer them.
READ MORE


ARTICLE: Using a CRM System to ID Your Sales 'Rock Stars'

Like many technology systems, CRM's hidden impact can be deeper than it's typical uses.
READ MORE


OPINION: Overcoming Big Data Chaos To Unearth Great Opportunity

When ‘big data’ presents itself, it takes on two avatars to most management teams. One is all about opportunity, the other is about chaos and disruption.
READ MORE


OPINION: Making Better Decisions About New Technologies

The first thing is always figuring out your pivot point — what do you center around — ie. what vantage point (in a business sense) do you look at the question from?
READ MORE


LATEST INDUSTRY NEWS


Jul 09: Unata Powers New Loyalty Program Offering Customers a Personalized eCommerce and Omni-Channel Experience

Jun 08: Dynatrace Delivers Industry’s First Customer Experience Cockpit

Jun 30: NetBase Adds Storytelling PowerTags to Social Analytics


UPCOMING WEBINARS


Jul 14: Increasing Customer Engagement Through Big Data Analytics
More on the Webinar

Jul 14: 7 Ways Retailers can Cash in on Beacon Marketing
More on the Webinar

Jul 30: The Biggest Problem with Today’s eCommerce Marketing… Forgetting Retention
More on the Webinar

 

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varied experiences.

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Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC
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Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

Connect to Customer Excellence Magazine
 
Different social platforms ...
varied experiences.

Get a wide perspective on
Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC

Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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