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2015.06.26: Innovating the Impact of Customer Feedback

In this issue of theEdit Newsletter

It's not hard to tell the leaders from the pretenders when it comes to customer feedback. The key trick is looking for those companies that are pushing hard to create greater impact and influence from customer insights. That's our focus in this week’s issue of theEdit Newsletter.

 

ARTICLE: Staying Ahead of Evolving Customer Expectations

Customers always want more. but most customers are also reasonable. they adjust their expectations based on what they see as the limitations of your business model. one thing to watch for is a shift is those perceptions of the limitations on your business.
READ MORE


ARTICLE: Do The Right Customers Care?

Do you know who your right customers are? Have you even tried to answer that question?
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OPINION: Facing Cutbacks? Talk to Customers First

If you’re company is underperforming, your rebuilding efforts are going to have to start with customers and the closer you stay to them the bigger the chances for recovery.
READ MORE


OPINION: Why Quality is Always Measured from the Customer Perspective

When you really think about it, it becomes obvious. Quality should always be measured in a customer centric way. But many businesses simply aren’t architected that way.
READ MORE


LATEST INDUSTRY NEWS


Jun 26: Jive Unveils Latest External Community That Boosts Customer Satisfaction And Drives Deeper Engagement

Jun 26: Desk.com Research Uncovers What Millennials Expect from Customer Service

Jun 25: Cintell Launches Customer Intelligence Platform to Bring Buyer Personas to Life


UPCOMING WEBINARS


Jun 30: 6 Practices to Improve Your Customer Experience Design
More on the Webinar

Jun 30: How to Use Customer Reviews: A Guide to the Ultimate Online Marketing Tool
More on the Webinar

Jun 30: Single Customer View: The Missing Link to Cross-Channel Success
More on the Webinar

 

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Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

Connect to Customer Excellence Magazine
 
Different social platforms ...
varied experiences.

Get a wide perspective on
Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC

Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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