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2015.06.12: Strategies for Elevating Your Customer Experience

In this issue of theEdit Newsletter

Elevating CX isn’t a single effort.  It takes a multi dimensional approach that improves, tweaks or transforms many key aspects of customer facing operations.  Four of them are our focus in this week’s issue of theEdit Newsletter.

 

ARTICLE: Who Owns the Customer Experience in Your Company?

Many companies tend to take a ‘leave them where they sit’ approach to managing customers — and the default ownership of the customer falls to the sales person who closed them.
READ MORE


ARTICLE: Clear Business Drivers: The Key to a Committed CX Effort

If there's one thing that seasoned executives of CX driven companies will tell you, it's that taking CX programs lightly is a non-starter.
READ MORE


OPINION: CX Success Formula: Obsessive Customer and Employee Centricity

Here are some of our key takeaways inspired by the EventBrite’s success formula
READ MORE


OPINION: Messaging is Key to the Customer Experience

There’s a lot that happens around building a great product or service. That is also great fodder for brand building content — what inspired the innovation effort or what big customer pain you’re trying to solve or the exceptional value provided.
READ MORE


LATEST INDUSTRY NEWS


Jun 08: Attivio Accelerates Business Intelligence and Big Data Projects with New Data Source Discovery Software

Jun 09: Interactive Intelligence Launches New Customer Engagement Cloud Service

Jun 10: Fonolo and Aspect Partner to Bring Enhanced Multi-Channel Call-Backs to the Call Center Market


UPCOMING WEBINARS


Jun 16: Craving Experience Authenticity? Differentiate your customer experience to build loyalty.
More on the Webinar

Jun 18: CMOs: Meet Generation C, Your New Connected Customers
More on the Webinar

Jun 25: 6 Trends for Superb Experience Management
More on the Webinar


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Different social platforms ...
varied experiences.

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Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC
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Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

Connect to Customer Excellence Magazine
 
Different social platforms ...
varied experiences.

Get a wide perspective on
Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC

Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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