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2015.06.04: Avoiding the Mistakes That Undermine Customer Centricity

In this issue of theEdit Newsletter

The path to customer centricity is full of hurdles, but the worst ones are those that companies create via their own mistakes. Here's how to avoid some of the big ones. That's our focus in this week's Newsletter.

 

ARTICLE: Are Your Customers Hating How You Profit From Them?

As a recent study has shown, predatory pricing is the enemy of long term business potential and momentum.
READ MORE


OPINION: INFOGRAPHIC: Higher Stakes And Better Technology But The Same Cx Mistakes

In the a sea of new affordable CX enabling solutions, there's no excuse for getting the fundamentals of customer experience wrong.
READ MORE


ARTICLE: Even Your Technology Infrastructure Investments Should Be Customer Centric

Despite their positive ROI, technologies like CRM need to be focused on building unique competitive advantage from the customer perspective.
READ MORE


OPINION: When is a Fitting Room Not Just a Fitting Room

It doesn't matter whether you are selling software, clothing or cars. It all comes down to the buyers journey.
READ MORE


LATEST INDUSTRY NEWS


Jun 03: Amdocs' Latest Portfolio Release Enables Service Providers to Deliver The New World of Customer Experience

Jun 04: Needle Humanizes Customer Experience with Addition of Shopping Cart Feature

Jun 04: Specialty Outdoor Retailer Puts a Spotlight on Customer Experience with Engage.cx


UPCOMING WEBINARS


Jun 09: Managing Customer Communications Across the Entire Customer Journey
More on the Webinar

Jun 09: What You Need To Know About the Evolving BI Landscape
More on the Webinar

Jun 10: Measure Client Satisfaction Across Multiple Channels
More on the Webinar


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Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

Connect to Customer Excellence Magazine
 
Different social platforms ...
varied experiences.

Get a wide perspective on
Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC

Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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