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2015.04.26: Technology Transforms the Customer Game

In this issue of theEdit Newsletter

Original Articles & Opinion
Eye on the Industry (featured news)
Selected Webinars around Customer Centricity


Not long ago, the challenge was putting in place customer focused programs. Boy has that changed. Now the challenge isn't the program (thanks to technology), it's about focus on specific goals. That's our focus in this week's Newsletter.


ARTICLE: 4 Ways that Gamification Impacts Core Areas of Businesses

From employee engagement to customer communication, gamification has matured beyond a gimmicky tool into a key high impact part of any businesses toolkit.READ MORE


OPINION: Sprinklr Pulls an 'Apple' in the Corporate Social Tools Space

Like the iPhone maker, Sprinklr is demonstrating that customers care about their end result more than features or technology.READ MORE 


ARTICLE: The Key to Adding Technology to Your Backend Customer Service Systems

It isn't just about technology - it's what you're aiming at, the practical impact on your customer's business. READ MORE


OPINION: Business Model Alignment Can Lower The Cost of Innovation

Retailer had looked at a broad range of mobile capabilities, but settled on narrowly focused implementation around mobile READ MORE


LATEST INDUSTRY NEWS

Apr 23: MaritzCX for Salesforce Launches on Salesforce AppExchange

Apr 24: HeyWire Adds Features to Business Messenger App, LiveText

Apr 24: ForceManager Updates Its Mobile CRM App


UPCOMING WEBINARS

Apr 29: Creating a Data-Driven Customer Experience
More on the Webinar

May 12: How USA Track & Field Engages Superfans Through Multichannel Loyalty
More on the Webinar

May 19: What's in Store for a 2020 Retailer?
More on the Webinar


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Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

Connect to Customer Excellence Magazine
 
Different social platforms ...
varied experiences.

Get a wide perspective on
Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC

Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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