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2015.04.19: Customer Focused Tactics To Drive Growth

In this issue of theEdit Newsletter

Original Articles & Opinion
Eye on the Industry (featured news)
Selected Webinars around Customer Centricity


A little change in return policy here, a little of gamification there. Toss in a bit of learning from the failures of big players and you're on a better path to business advantage. That's our focus in this week's Newsletter.


OPINION: The Vision Behind Making Returns Easier

The forward looking retail executive sees returns as part and parcel of a developing customer relationship -- which gives risk to a branding opportunity that won't come again.READ MORE


ARTICLE: Learning From Big Fails: How Discount Retailer and High End Fashion Co Both Failed the Same Way

First in our series of real example articles highlighting how brands are failing big by inconsistent effort around customer experience. READ MORE 


OPINION: Gamification Solidifies Its Place In the Business Toolbox

As gamification's reach and scope extends across industries, every business needs to consider its potential impact as a driver of behavior change and engagement among customers. READ MORE


ARTICLE: Benchmarking Key to Customer Survey Actionability

Usually, too much focus goes on simply designing a set of questions that will generate high response rates. READ MORE


LATEST INDUSTRY NEWS

Apr 15: Medallia Partners with Leading Thinker Fred Reichheld, Acquires HuddleUp

Apr 16: RichRelevance Further Enhances True Omnichannel Personalization

Apr 16: Firm Partners with InMoment to Help Elevate Customer Experience Program


UPCOMING WEBINARS

Apr 21: Elevate Engagement to Unlock the Potential of Your Loyalty Program
More on the Webinar

Apr 23: How to Delight Your Customers at Every Social Touchpoint
More on the Webinar

Apr 28: Improve Customer Experience and Business Growth with Better Data
More on the Webinar


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Different social platforms ...
varied experiences.

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Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC
EXPLORE MORE
Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

Connect to Customer Excellence Magazine
 
Different social platforms ...
varied experiences.

Get a wide perspective on
Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC

Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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