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2015.04.12: Customer Centricity is Key to Solving Big Business Challenges

In this issue of theEdit Newsletter

Original Articles & Opinion
Eye on the Industry (featured news)
Selected Webinars around Customer Centricity


Whether it's gathering 'big data' on clients, surveying customers for input on key decisions or being more customer focused in your technology and staffing decisions, customer centricity is your best friend in tough business situations. That's our focus in this week's Newsletter.


ARTICLE: 3 Reasons to Get More Customer Data Flowing in Your Business

Data connects to solving your key business challenges, building competitiveness and creating a great business. READ MORE


OPINION: Facing Cutbacks? Talk to Customers First

If you’re company is underperforming, your rebuilding efforts are going to have to start with customers and the closer you stay to them the bigger the chances for recovery.READ MORE


ARTICLE: Your Technology Implentations Should Be Customer Centric

The key to any technology implementation (and any key initiative) is to start from which customer problems you’re targeting first. READ MORE 


OPINION: CX Success Formula: Obsessive Customer and Employee Centricity

There have been a few interviews with the founders recently but one in particular by CMO magazine (link below this post) brought home some key central beliefs that are driving their success. READ MORE


LATEST INDUSTRY NEWS

Apr 07: NICE Takes Home Temkin Award for Customer Experience Vendor Excellence

Apr 08: Sprinklr Buys Get Satisfaction To Add Customer Feedback To Its Social Media Platform

Apr 09: ResponseTek Wins Customer Experience Vendor Award by Temkin Group


UPCOMING WEBINARS

Apr 16: Social Customer Service is the New Heart of Marketing
More on the Webinar

Apr 16: Mind the Intelligence Gap: Get on Track to Earning Customer Loyalty
More on the Webinar

Apr 21: Elevate Engagement to Unlock the Potential of Your Loyalty Program
More on the Webinar


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varied experiences.

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EXPLORE MORE
Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

Connect to Customer Excellence Magazine
 
Different social platforms ...
varied experiences.

Get a wide perspective on
Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC

Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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