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2015.04.03: Your Kickstart to Customer Loyalty Month

In this issue of theEdit Newsletter

Original Articles & Opinion
Eye on the Industry (featured news)
Selected Webinars around Customer Centricity

Building a customer centric company is a year round thing, but April is Customer Loyalty Month and it's a great time to focus on getting the fundamentals of your customer loyalty strategy right. That's our focus in this week's Newsletter.

ARTICLE: Why Some Companies Are More Committed to Customer Loyalty Programs

Not all loyalty programs are equal and here's why some companies seem to put so much more commitment into them than others. READ MORE

OPINION: Amazon 'Gets It' When It Come To Customer Centric Pricing

Amazon is finally talking about raising the price of Prime — its combo loyalty and membership program. A lot has been written about Prime and how it has grown to include a ‘Netflix’ style streaming service and other features. Now the big debate is about how it should proceed with its pricing plan in the face of higher shipping costs (primarily driven by fuel prices).READ MORE

ARTICLE: CX: Giving Customers Something To Be Loyal To

Here’s a question for you. Your company isn’t satisfied with its customer retention rates and you’re wondering what the issue is. IE. What's driving down customer loyalty? The tendency will be to look at competitors and see if they’re offering lower prices or better packages.READ MORE 

OPINION: Infographic: Customer Retention's Growing Importance to Businesses

Maybe it’s the result of the recent economic turbulence or just a general shift in the marketplace, but companies are focusing more and more on retaining and growing their existing customer relationships — rather than than the traditional bias towards new customers. READ MORE


Mar 31: Sprinklr Raises $46 Million, Surpasses $1 Billion Valuation, and Launches Experience Cloud™

Mar 31: InMoment’s Study Finds Customers Want to Help Brands Succeed

Apr 03: SurveyMonkey Launches New Data Platform for Businesses


Apr 14: Why Marketers Should Focus on CX and Personalized Engagement Across the Customer Lifecycle
More on the Webinar

Apr 23: Elevate Engagement to Unlock the Potential of Your Loyalty Program
More on the Webinar

Apr 23: How to Delight your Customers at Every Social Touchpoint
More on the Webinar

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Connect to Customer Excellence Magazine
Different social platforms ...
varied experiences.

Get a wide perspective on
Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC
Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

Connect to Customer Excellence Magazine
Different social platforms ...
varied experiences.

Get a wide perspective on
Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC

Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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