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2015.03.27: The Deep Impact of Customer Centricity

In this issue of theEdit Newsletter

Original Articles & Opinion
Eye on the Industry (featured news)
Selected Webinars around Customer Centricity


It's easy to think of it as just marketing thing, but customer centricity is a 'golden arrow' that can create impact in every key metric of your business (each in very different ways). That's our focus in this week's Newsletter.


ARTICLE: The Right Lens: Customer Centricity Unearths Hidden Opportunities

Customer centricity can unearth opportunities that more typical approaches can’t. It's worth focusing on because it puts you ahead in a sea of competition. READ MORE


OPINION: How Big Data is Transforming Teams

Meetings that were ruled by instinct based (subjective) decision-making are now replaced with collaborative sessions around specific data driven insights that empower better decisions. READ MORE


ARTICLE: How Leading on Customer Experience Drives Margins and Revenues

A notable example is Vail Resorts that is simultaneously the most popular and most expensive group of resorts in their industry. The few companies can pull that off (people always talk about Apple) share some common traits. READ MORE


OPINION: Messaging is Key to the Customer Experience

There’s a lot that happens around building a great product or service. Those stories make for great branding content -- around the innovation effort, customer pain targeted or the killer feature advantage.r READ MORE


LATEST INDUSTRY NEWS

Mar 25: Badgeville Launches New Analytics for Enterprise Gamification Programs

Mar 26: Touchpoint Metrics Announces Partnership to 'Unleash the Next' in Digital Customer Experience

Mar 27: J.D. Power Launches Voice of Experience (VoX) Solution


UPCOMING WEBINARS

Mar 31: Beyond Surveys Tackling the Multi-Channel World of Customer Feedback
More on the Webinar

Mar 31: Gain More Value and Actionable Insights from Your Data with Powerful Customer Analytics
More on the Webinar

Apr 09: Time to Get Personal – Tips to Personalize Your Customer Journey
More on the Webinar


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Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

Connect to Customer Excellence Magazine
 
Different social platforms ...
varied experiences.

Get a wide perspective on
Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC

Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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