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2015.03.06: The New Growth Path

In this issue of theEdit Newsletter

Original Articles & Opinion
Eye on the Industry (featured news)
Selected Webinars around Customer Centricity


Is your company one that is truly embracing the power of customer centricity? Or is it just being treated as one program among many? An important questions because future growth will be the product of a deeper customer connection. That's our focus in this week's Newsletter.


OPINION: Amazon Division Aligns Rewards to Business Model

The company lowers prices as it’s services scale — sharing its economies of scale with its customers. READ MORE


ARTICLE: Leaders Often Miss When Competitors Get Ahead of Them

One of the biggest cautionary tales of former industry leaders that had a clear competitive advantage and then somehow lost it. READ MORE


ARTICLE: Two Key Reasons to Look Beyond Your Industry for New Ideas

Companies are increasingly finding that the changing customer interaction landscape is altering the definition of a 'competitor'. READ MORE


ARTICLE: The Fastest Way To A More Focused Business

If you’re a leader in a business (or an owner), there’s always an underlying sense that there needs to be more focus in your operations. At the same time, the last thing you need is to get caught up in a deep planning cycle that ties up your team and worse may not yield a concrete result.  READ MORE


LATEST INDUSTRY NEWS

Mar 4: Avtex Acquires KRP Communications

Mar 4: Wipro Partners With Flytxt For Mobile Consumer Analytics Solutions

Mar3: Switchfly Quarterly Trend Report: The Mobile Experience and Travel


UPCOMING WEBINARS

Mar 10: The Top 9 Customer Experience Trends of 2015
More on the Webinar

Mar 25: Measuring the Customer Experience with Bob Hayes, PhD
More on the Webinar


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Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

Connect to Customer Excellence Magazine
 
Different social platforms ...
varied experiences.

Get a wide perspective on
Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC

Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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