Innovation  |  Competition  |  Brand Power  |  Promoter Customers  |  Agile Business  |  Momentum  |  Aligned Team  |  Leadership  |  Customer Centricity

2015.02.20: Tough Decisions on the Way Greater Competitiveness

In this issue of theEdit Newsletter

Original Articles & Opinion
Eye on the Industry (featured news)
Selected Webinars around Customer Centricity


Customer experience can be a huge competitive advantage but getting to that position demands some smart (and tough) decisions about what's important ... and what's not.That's our focus in this week's Newsletter.


OPINION: What's Your Company's CX Tradeoff Strategy?

What direction should companies be going in evolving their customer focused strategies? Robert Passikoff wrote an interesting piece based upon Brand Keys’ study: Customer Loyalty & Engagement Index 2014 on just that subject. And we've got our own take on it. READ MORE


ARTICLE: Staying Ahead of Customer Expectations

Customers always want more. but most customers are also reasonable. they adjust their expectations based on what they see as the limitations of your business model. one thing to watch for is a shift is those perceptions of the limitations on your business. READ MORE


ARTICLE: Who Owns the Customer Experience in Your Company?

Many companies tend to take a ‘leave them where they sit’ approach to managing customers — and the default ownership of the customer falls to the sales person who closed them. READ MORE


OPINION: Is NPS Still Relevant in the Social Customer Reality?

With things having changed so much, how can NPS still be a valid method — especially without having evolved in any way? READ MORE


LATEST INDUSTRY NEWS

Feb 16: Digicel Selects Mobilethink to Improve Customer Experience

Feb 18: MobileIron Strengthens Customer Experience and Sales Performance With NewVoiceMedia

Feb 19: Dunnhumby Releases Global Findings on Multichannel Shopping Growth


UPCOMING WEBINARS

Feb 24: Winning with Big Data Analytics
More on the Webinar

Feb 25: The Ultimate Data-Driven Customer Experience
More on the Webinar

Feb 26: 5 Ways CX Can Increase (or Decrease) Revenue, Retention and Brand Image
More on the Webinar


Have a release, announcement or webinar you'd like to see in this newsletter and on our portal?

We bring together a collection of original articles, opinions, news and webinars that we think are most valuable for our audience of 10000+. If you think you have something that fits the bill, submit it to us here.

18 shares

Connect to Customer Excellence Magazine
 
Different social platforms ...
varied experiences.

Get a wide perspective on
Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC
EXPLORE MORE
Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

Connect to Customer Excellence Magazine
 
Different social platforms ...
varied experiences.

Get a wide perspective on
Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC

Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

  © 2010-2017 Ideal Path. All rights reserved.