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Harte Hanks Introduces Total Customer Discovery for Smarter Customer Interactions

Harte Hanks (NYSE: HHS), a leader in developing customer relationships, experiences and defining interaction led marketing, today announced Total Customer Discovery, a first-of-its-kind solution that enables 360-degree profiles of target customers across multiple online and offline channels. Through the integration of smarter data and sophisticated insights, the Total Customer Discovery solution provides a richer customer view, enabling the delivery of an enhanced customer experience and increasing customer satisfaction and sales.

In an era where marketing channels continue to multiple, many marketers today struggle with irrelevant and disconnected customer profile content. Total Customer Discovery solves this challenge by tracking and aggregating customer behavior and preferences across channels and devices over time, and consolidating them to deliver a complete view of the customer.

“Total Customer Discovery is the first holistic solution to transform a customer from an anonymous entity to a known persona, tracking behavior across multiple websites, devices and online/offline channels,” said Sean Iannuzzi, Head of Technology for Customer Engagement, Harte Hanks. “Harte Hanks has a long-standing legacy of leveraging data and insights to better understand customers, and Total Customer Discovery will help our customers take their marketing and sales to the next level.”

The Total Customer Discovery solution redefines customer identification and profiling with the following features:

  • Profile customers’ digital footprint across their entire journey
  • Identify customer interactions across multiple devices
  • Append customers and behaviors across social networks
  • Retarget customers online by leveraging offline data

The Total Customer Discovery solution enables companies to better understand who their customers are and what they do online and offline and gain insights into relevant behaviors and interests. With these insights, brands can interact with customers in highly personal and meaningful ways, and create marketing programs that drive smarter customer interactions, optimizing their campaigns in real-time as insights are gathered.

Developed primarily for the business-to-consumer and consumer goods markets, Total Customer Discovery is relevant for any brand that is eager to understand and leverage their individual customers’ usage habits and preferences over time. Total Customer Discovery enables smarter customer interactions for a better overall customer experience, leading to stronger marketing ROI and increased sales.

Oct 16, 2015 | Original Link

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