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News Loyalty Impact

Paytronix Launches Platform To 'Measure, Improve Loyalty Campaign Performance'

Paytronix Systems, a provider of reward program solutions to restaurants and retailers, has unveiled the Paytronix Campaign Center, an enhancement to itss rewards platform that enables marketers to determine the effectiveness of their campaigns in five minutes or less. A combination of campaign tools and statistics, the Paytronix Campaign Center enables marketers to both measure and improve the performance of their loyalty campaigns, according to a company press release.

"The restaurant marketer can see campaign results in a synthesized format so that it is easy to discover what is working and where there are opportunities to drive incremental spending," said Andrew Robbins, president and co-founder, Paytronix. "We’re maximizing the speed of learning associated with testing and optimizing campaign efficacy."

Capturing data throughout the entire history of a campaign, the Paytronix Campaign Center provides snapshots into upcoming, recurring and draft campaigns. Marketers can zero in on an anniversary, birthday or any other campaign, then drill down into occurrences to see what went right or what needs to be improved. Alternatively, Campaign Center can be used to compare one or more campaigns for additional strategic insights.

According to Paytronix, specific features include:

  • Graphical Lift Analysis: Enables the user to visualize the campaign’s efficacy by showing the target group’s spend or visit behavior before the campaign side-by-side with post campaign behavior.
  • Campaign Impact: Sections data by preferred timeframe — week, month or year — then rolls up statistics into configurable, consolidated views that tell whether or not campaigns are successful at creating incremental revenue. Quickly view the number of visits, spend, and redemptions as well as the guests average spend per redemption.
  • Message Volume: Tracks the number of messages sent by message type — email, SMS, Push and Pull.
  • eMail Summary: Publishes key email information including the percent open, click, and unsubscribed, plus the average number of emails sent to a subscriber during the time frame selected.
  • Click Rate and Open Rate by Hour: Displays open and click rates by the hour to advise marketers when the primary interaction with the campaign is occurring. Cumulative graphs sum the open and click behavior to reveal when the clicks and opens are likely complete.
  • Mobile Responsive: Intuitively stacks data and visuals while also providing a scroll bar for easy examination of campaign results at a time on any mobile device.
Jul 27, 2015 | Original Link

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