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Unata Powers New Loyalty Program Offering Customers a Personalized eCommerce and Omni-Channel Experience

Unata, the award winning omni-commerce provider, and West Coast regional grocer Haggen Food and Pharmacy today announced that Haggen has selected Unata to help launch its new customer loyalty program and eCommerce experience. The implementation will allow for more personalized marketing across Haggen’s channels including online, mobile and in-store.

Haggen’s new eCommerce platform will increase its customer experience offerings and digital presence. Advanced machine-learning will automate personalized recommendations based on data curated from Haggen’s loyalty program. The technology will enable 1-to-1 recommendations across the online experience, including personalized eCommerce homepages and searches, individualized product recommendations and personalized circulars to drive in-store purchases. Further, Haggen’s customers will be able to easily organize items as they shop online based on attributes such as organic, gluten-free or vegetarian.

Unata is leading the charge for personalization, a major industry trend, and is staged to provide clients like Haggen significant business value from its efforts. According to Forrester Research INC.’s Delivering New Levels of Personalization in Consumer Engagement, real-time decision engines will drive the context-focused strategy that is marketers’ key to 2015 success: driving revenue through increased transaction size, extended customer lifetime and improved conversion rates.

The announcement comes following Haggen’s successful store expansion and also at a time when Unata is expected to achieve a 500% year-over-year growth, supported by four new implementations and pilots within the past 60 days.

“We are thrilled to offer customers a personalized experience through our new customer loyalty program,” said Beth Walsh, Vice President of Consumer Insights at Haggen. “Unata is a leader in the omni-commerce space, and we’re excited to leverage their technology to drive sales and improve our customers’ shopping experience.”

“We are proud to announce our partnership with Haggen, a grocer that is building on its success in the Pacific Northwest to expand throughout the West Coast,” said Chris Bryson, Unata CEO. “Haggen's focus on a rich customer experience driven by loyalty will help pave the future of the grocery experience.”

The loyalty program will begin rolling out in Whatcom County, Washington, at the end of the year and expand to all 164 Haggen locations in early 2016.

Jul 9, 2015 | Original Link

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