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Loyalty Industry

Virgin Atlantic Enhances Customer Experience with Real-Time Proactive Chat

LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time engagement solutions that increase conversions and improve customer experience, today announces Virgin Atlantic's successful implementation of the LivePerson Chat solution.

Virgin Atlantic deployed LP Chat to address two main goals: to enable customers to have their questions answered in real-time online, saving them from emailing or calling, and to improve online ticket sales conversion rates and catch website visitors who were dropping off

Aug 9, 2012 | Original Link
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Apple full of smart people — they’re not dumb enough to ignore the competition. They have a strategy that allows them to not be reactive or try to run out in front on every feature area.

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An opportunity exists in many industries to outperform what in the past were considered gold standards. Companies used to operate at B+ levels (from a customer needs perspective) and business owners/executives felt they were meeting a standard.

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Generations are worlds apart with Gen Y being a completely different buying ‘animal’ than Baby Boomers. Technology is transforming marketing and sales and rendering old style campaigns less effective and efficient.

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