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Apple full of smart people — they’re not dumb enough to ignore the competition. They have a strategy that allows them to not be reactive or try to run out in front on every feature area.

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LATEST ARTICLES strategy, insights, examples
ARTICLE VOC Strategy

An opportunity exists in many industries to outperform what in the past were considered gold standards. Companies used to operate at B+ levels (from a customer needs perspective) and business owners/executives felt they were meeting a standard.

LATEST NEWS industry wide

Zochem Investing in Its Customers Effortless Experience

Taco Johns Partners with InMoment to Power Guest Feedback Program

E-Plus Gruppe 1st in Europe to Transform CX by Merging the Physical and Digital Stores

Starmount Launches Integrated Omnichannel Commerce Platform for Retailers


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LATEST OPINIONS from our editors

What Drives Excellence in VoC Programs?

Facing Cutbacks? Talk to Customers First

Southwest Airlines Demonstrates the BIG Challenge Facing Companies

3 Keys to Gamification Success (INFOGRAPHIC)

Apple Demonstrates Its Strategic Commitment with Continuity


MORE OPINIONS

Generations are worlds apart with Gen Y being a completely different buying ‘animal’ than Baby Boomers. Technology is transforming marketing and sales and rendering old style campaigns less effective and efficient.

WEBINARS upcoming around the industry

Boosting Customer Satisfaction with Bill Pay Omnivores 24 Sep 2014

Re-defining Tomorrow's Customer Journey 29 Sep 2014

Omni-Channel Retail - A Seamless Customer Experience 30 Sep 2014

IBM: Serve and Delight Your Customers in the Contact Center 01 Oct 2014


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