An opportunity exists in many industries to outperform what in the past were considered gold standards. Companies used to operate at B+ levels (from a customer needs perspective) and business owners/executives felt they were meeting a standard.
LATEST NEWS industry wide
Report Looks into Future of Bank Loyalty Programs
Korean Bank Selects IBM to Drive Customer Experience with New Mobile Apps
Digital Customer Experience Innovation to Drive Electronic Shelf Labeling Market
Generations are worlds apart with Gen Y being a completely different buying ‘animal’ than Baby Boomers. Technology is transforming marketing and sales and rendering old style campaigns less effective and efficient.