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Apple full of smart people — they’re not dumb enough to ignore the competition. They have a strategy that allows them to not be reactive or try to run out in front on every feature area.

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LATEST ARTICLES strategy, insights, examples
ARTICLE VOC Strategy

An opportunity exists in many industries to outperform what in the past were considered gold standards. Companies used to operate at B+ levels (from a customer needs perspective) and business owners/executives felt they were meeting a standard.

LATEST NEWS industry wide

InMoment: Voice a Critical Component in Voice of the Customer

Odyssey Merchant Services Taps into Payments Data for Valuable Customer Insights for Clients

Marketo Announces Latest Version of Engagement Marketing Platform

Peapod Hits 25 Years By Continuing to Innovate the Grocery Customer Experience


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LATEST OPINIONS from our editors

What Drives Excellence in VoC Programs?

Facing Cutbacks? Talk to Customers First

Southwest Airlines Demonstrates the BIG Challenge Facing Companies

3 Keys to Gamification Success (INFOGRAPHIC)

Apple Demonstrates Its Strategic Commitment with Continuity


MORE OPINIONS

Generations are worlds apart with Gen Y being a completely different buying ‘animal’ than Baby Boomers. Technology is transforming marketing and sales and rendering old style campaigns less effective and efficient.

WEBINARS upcoming around the industry

So You Want to Get Personal (Tahzoo / Loyalty360) 07 Oct 2014

7 Steps to Customer Experience Heaven with Annette Franz 09 Oct 2014

Predictive Customer Intelligence Webinar 10 Oct 2014

Six Best Practices To Translate Your Customer Experience Vision Into Powerful Front-line Behaviors 21 Oct 2014


MORE WEBINARS
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