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Apple full of smart people — they’re not dumb enough to ignore the competition. They have a strategy that allows them to not be reactive or try to run out in front on every feature area.

theEdit NEWSLETTER latest issues
LATEST ARTICLES strategy, insights, examples
ARTICLE VOC Strategy

An opportunity exists in many industries to outperform what in the past were considered gold standards. Companies used to operate at B+ levels (from a customer needs perspective) and business owners/executives felt they were meeting a standard.

LATEST NEWS industry wide

Starbucks Unveils Reimagined In-Store and Digital Innovations

Mercedes-Benz Accessories Chooses Stibo Systems to Create Customer-Centric Communications

Avaya Customer Engagement Leadership Recognized with Multiple Awards from Frost & Sullivan

Limitless Communications: Are you struggling with company culture?


MORE NEWS
LATEST OPINIONS from our editors

Benioff Got the Cloud Vision Right (Dreamforce 2014)

It's Dreamforce Time Again!

What Drives Excellence in VoC Programs?

Facing Cutbacks? Talk to Customers First

Southwest Airlines Demonstrates the BIG Challenge Facing Companies


MORE OPINIONS

Generations are worlds apart with Gen Y being a completely different buying ‘animal’ than Baby Boomers. Technology is transforming marketing and sales and rendering old style campaigns less effective and efficient.

WEBINARS upcoming around the industry

Transforming Customer Feedback into Customer Loyalty 22 Oct 2014

The Impact of Omni-Channel in Retail 23 Oct 2014

Big Data Evolution: The Big Data Platform Grows Up 28 Oct 2014


MORE WEBINARS
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