This isn't your father's CRM -- that's a line my own father used to use when he talked about big changes. Good to finally get to use it myself. Innovation is finally making CRM live up the ambition of its name -- to truly manage the customer relationship. Here are some real examples of how that's happening.
Customers always want more. but most customers are also reasonable. they adjust their expectations based on what they see as the limitations of your business model. one thing to watch for is a shift is those perceptions of the limitations on your business.